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2015.05.16

Microfilms of Times Property Shine Brilliantly at the Third Southern Microfilm Competition

The award ceremony of the Third Southern Microfilm Competition was held on May 15, 2015. In the microfilm trilogy of Times Property, Not Go Back, Come Back and Bird and Snail earned the bronze prize and a nomination in the "Image Film" category, respectively. Thus the honors continue after the annual Gold Prize for Marketing, which was given to Times Property.

·Poster:《 Not Go Back, Come Back

 

The Southern Microfilm Competition--an annual brand event--is directed by the Guangdong Provincial Party Committee, held by the Southern Newspaper Media Group, and undertaken by the Southern Daily Press and Guangdong Southern Newspaper Industry and Culture Communication Co., Ltd. Since the establishment of the competition in April 2012, it has become a major platform for China's microfilm competition and drawn great attention throughout the microfilm sector. Five competitive sections and three stages were included in this edition of the event, and 35 out of 433 works were selected as prize-winners. Among them, two of Times Property’s films won prizes. The microfilm Not Go Back, Come Back, which won the bronze prize for image films, was conceived by Times Property and directed by the famous Taipei director Zeng Hongyuan as a means to convey the idea that "love is about a family where all family members stay". The idea it portrayed is expressed by the statement, "If you want to help and support your parents, don't wait till the last day." The film encourages viewers to grasp every moment with their parents while there are still moments to share. Additionally, Bird and Snail, which earned a nomination, was directed by YouTube-contracted director Shen Qinyuan. It shows, in a very humorous way, the experiences--both funny and bitter--that today's young people encounter when they fight and struggle in big cities to rent a room, and they are eager to have families of their own. Thus it tells us that love is about a family where we belong.

·Poster:《Bird and Snail

 

For the film trilogy of the Times Property, this award ceremony not only recognizes the achievement of innovative real-estate marketing but also shows that the truly high production values employed by it were spoken highly by the microfilm industry. Moreover, the Times Property microfilm trilogy highlights our focus on the finest aspects of life and the pursuit of fulfillment quality. The advancement and creation of arts are equally deserving of attention. Accordingly, Times Property will uphold the concept of being "a life stylist" through its commitment to helping more people to achieve the life to which they can look forward.

 

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