The 2015 China Real Estate Brand Value Research Result Briefing and 12^th China Property Brand Development Forum was held in the Renaissance Beijing Wangfujin Hotel at 14:00 on 11^th September. The event was jointly organized by the Research Institute of Enterprises of the Development and Research Center of the State Council, the Real Estate Institute of Tsinghua University, and the China Index Academy. Mo Tianquan, Joint Team Leader of TOP10 China Real Estate Research Group and Director of China Index Academy, and Liu Hongyu, Joint Team Leader and Director of the Real Estate Institute of Tsinghua University attended the conference.

·The Forum

The 2015 Property Service Leading Brand Certificate was released to the winners based on a comprehensive evaluation of eight parameters including the brand awareness, satisfaction rate, loyalty, market share, development speed and brand support. Times Property Management Company was the only one in south China that awarded the 2015 Top 20 Most Valuable Property Management Service Brand. Xia Guanming, General Manager of Times Property Management, was invited to the awarding ceremony.

The 2015 Leading Brand of Property Service in China reflects the brand value based on the overall evaluation on the national or local property management companies by the China Real Estate TOP 10 Research Group, which was formed by the Research Institute of Enterprises of the Development and Research Center of the State Council, the Real Estate Institute of Tsinghua University, and the China Index Academy. Times Property Management Company was qualified for this special award thanks to the fast growth in brand value and development speed, high-quality property management service and innovative service modes.

·Xia Guanming, General Manager of Times Property Management Company, at the Forum

Accelerated Outreach, Increased Scale Effect and Brand Premium

Since the establishment in 1998, Times Property Management Company has traversed a fulfilling journey together with Times Property Group by adhering to its philosophy of being the "Life Stylist" and has expanded its business to the entire area in the southern part of China. The Company is also actively exploring opportunities for the outreach towards the external areas including nearly two-million-square-meter projects in the Pearl River Delta Region and the residential project in Wuhu City, Anhui Province, covering an area over five million square meters. There is also plan in place to enlarge the service coverage up to 10 million square meters in the second half of 2015 in the purpose of increasing the brand influence.

Quality Service for Strong Foundation and Profound Connotation

High-quality services are the very foundation to support the continuous development of a company. Times Property Management Company embraces the idea of "Internet +" proactively to upgrade its service system and to enrich the connotation of the brand. "Sun Flower" program consisting 158 free home service items and over 100 smart and creative service entries was developed based on various needs from different customers. The OQC mobile quality control system has also been adopted to build the quality control system into a multi-layered and multi-dimensional network for the homeowners as well as the staff to better benefit from the technology. All these efforts are made to bring out the premium experience of efficient and quality services to our customers and to offer more choices and possibilities under the brand of Times.

With an increasing demand on the property management service, the Company has been expanding its service scope and modes by launching the program of fully furnished apartment service and Rent and Sales Centers among other new services. The O2O service platform also contributes to the increased brand value as well as the income.

·Mo Tianquan, Joint Team Leader of TOP10 China Real Estate Research Group and Director of China Index Academy, presents the certificate to Xia Guanming, General Manager of Times Property Management Company

Smart Community and Unique Service Brand

Times Property Management Company keeps upgrading its services to build smart communities and cultural communities to meet the increasing demand on more sophisticated and smarter services. By taking the advantage of mobile Internet and cloud computing technology, the Company planned to establish the Times Smart Building Management Technology Company to manage the real estate smart system and the engineering and electronic facilities. The concept is to connect the people, things, vehicles and buildings in the community together to form a network which fully utilizes the facial identification system, security monitoring system, human-machine exchange system and other technology to establish a highly efficient, considerate, comfortable and smart community.

With the goal of achieving a civilized, happy and amiable neighborhood, the Company continues its efforts in organizing "I Love My Home" community events, promoting the journal, Lohas Times, and building the cultural environment and people-oriented concepts for communities to showcase the achievements and the wonderful life of the homeowners. The brand satisfaction rate has surged with the high-quality smart service and loving neighborhood, two major features of the service provided by the company.

O2O Platform for Enhanced Brand Loyalty

Times Property Management Company seized the opportunity of developing "Internet +" services as early as in 2014 to transform the brand and business provided through giving a full play of the mobile Internet technology and to realize the conversion from managing "things" to serving "people". The Company launched the Linlibang, an app on smart phones, to facilitate the services such as the community store, property management payment, and Neighbor Circle. Through the app, activities and services like family travelling, family education, home healthcare and household finance are also created and provided to the homeowners. Such mode not only exerts influence on the diversion of the lifestyle of homeowners, but also establishes good brand image and reputation, which greatly enhanced the loyalty of the customers.

·The Certificate of 2015 Leading Brand of Property Service in China awarded to Times Property Management Company

New Media for Enhanced Brand Image

In the era when mobile Internet is widely applied in various industries, Times Property Management Company also takes the advantage and has established the WeChat groups for homeowners, the Neighbor Circle, and WeChat corporation account for the customers to enhance their experience, strengthen direct impact of the brand, and to improve the brand image.

Following the trend of the development of "Internet+", Times Property Management Company will continue to fully utilize its core strength to broaden the application of modern technologies in its efforts to develop fundamental service, smart communities and cultural communities. The Company will spare no effort in exploring further potential of the brand to achieve added value, to increase the brand awareness, and to empower the brand of Times with a stronger penetrating influence on the market.